Case Study: U.S. Bank
About the Organization
Founded in 1973, U.S. Bank seeks to find purposeful, strategic ways to help its customers, communities, and business grow through best-in-class financial services. Operating in five countries, it is the fifth largest bank in the United States, and its Moody’s, S&P, and Fitch ratings are among the highest in world.
The company is continually recognized for its dedication to DEI and achievements in equity, most recently being named one of the 2022 World’s Most Ethical Companies® by the Ethisphere® Institute after eight consecutive honors as well as being included in the 2022 DiversityInc Top 50 Companies for Diversity.
- Industry: Bank Holding
- Number of Employees: 77,000
- Mission: We work to meet our customers’ business and personal banking needs with competitive products and services, convenient access to their accounts, and proven stability backed by industry-leading financial metrics.
Goals
U.S. Bank needed an effective yet scalable way to equip employees across five countries to better serve their diverse customer base. With a strong Business Resource Group (BRG) community and accolades from organizations like Working Mother Media and Alliance for Board Diversity, the bank wanted to take the next step in its DEI journey. To do this, they needed globally accessible courses that employees everywhere could access according to their various schedules and time zones.
- Provide relevant, accessible DEI courses to a global workforce
Results at a glance
Services Provided
- Translation
- Bias Training
- Inclusion Training
- Cultural Competence Training
- D&I Strategy
"It’s important for an organization of our size to offer scalable virtual content. Working with LCW allowed us to offer 16 different programs geared toward increasing awareness and cultural competency for employees at all levels. LCW’s content goes beyond the basics, and the facilitators are fantastic."
Developing inclusion champions
By working collaboratively with the bank’s own Business Resource Groups (BRGs), LCW developed a unique approach to addressing the need—the “Mini-Workshops for Inclusion Champions” series. LCW worked with U.S. Bank to develop and deliver a series of one-hour, interactive and insight-packed virtual facilitated workshops across 16 DEI topics to approximately 3,500 attendees in five countries, including community-specific titles like “Understanding & Engaging Millennials Globally” to inclusion-related titles like “Fostering Inclusive Leadership.” This curriculum helped employees build inclusive behaviors through accessible, efficient learning experiences designed to address cultural challenges, bias scenarios, and tailored case studies. All sessions included tangible activities and takeaways around inclusive behaviors relevant to U.S. Bank customers and communities.
What comes next?
These interactive and globally accessible 60-minute virtual sessions have helped 3,500 employees across the globe build their cultural competence and develop more inclusive behaviors. As a result of the learning experiences, employees have displayed increasing comfort with having courageous conversations about the roles that diversity, inclusion, and culture play in the day-to-day experiences of employees and customers. Team members, managers, and leaders feel better equipped with strategies and behaviors to support a more inclusive culture, a greater sense of belonging, and higher levels of engagement for its diverse workforce. LCW eLearnings continue to be utilized by the U.S. Bank team to amplify diversity and inclusion throughout the organization.
